A new identity for a new era
This new image is designed to reflect the work of the members of the cooperative as part of a wider family, working to protect and promote our terroir and our wines. This coherence and this desire to be rooted deeper into our local region are symbolised by this circular logo, radiating gold from one quarter. It represents the sun’s rays reflecting off Beblenheim’s iconic Grand Cru vineyards, locally known as Sonnenglanz, or sun’s sparkle.
We are proud of our winemakers and our wines, and with this new look we are cementing our status as a key player in the Alsace wine landscape.